A few of the voices we work with.
(Creator handles to be added as roster grows.)
Most creator deals start hot and die within weeks. Not because the creator is lazy. Because nobody told them what good looks like, what to actually say, or how the product fits into their audience's life. So they post once, it doesn't land, and they drift.
"Check out this cool tool" content gets posted, gets ignored, and quietly trains the algorithm that your brand is boring. Creators need angles, hooks, and a real grasp of what the product solves.
The creators driving real sign-ups aren't posting more. They're posting sharper. The hook, the framing, the controversial take, the "wait, this exists?" reveal. We build those moments deliberately.
You sell to operators, founders, or finance teams. Creators are how they find new solutions now. You want to be there when they do.
CAC is creeping up. Creative is fatigued. You've hit diminishing returns and need a channel that doesn't depend on bidding wars.
Finding creators is hard. Briefing them properly is harder. Managing payments and reporting eats your week. You want it handled.
The content was generic. The creators went quiet. The campaign quietly died. You want it to actually work this time.
You've been burnt by agencies promising leads. You want clear deliverables, transparent reporting, and a partner who tells you when something isn't working.
We work in this space every day. We know the buyer, the language, and what gets ignored. You're not teaching us the category.
Most creators don't know how to sell it. We do. We brief creators properly: what the product solves, who it's for, what to lead with, what to avoid. The difference between "another solution" and "I have to try this" is the briefing. We own that.
The hooks, the angles, the framings. We work with creators on the content that actually stops the scroll: controversial takes, "wait, this exists?" reveals, story-led posts that land in a way feature walkthroughs never will. Not luck. Method.
We find creators with genuinely engaged audiences in your ICP, not follower counts. Engagement rate, audience fit, brand safety, prior partnerships. The creators who don't show up in any database because they're too small for the platforms but too good to ignore.
We handle the moving parts so you don't have to. Contracts, briefs, content approvals, payments to creators, performance reporting. One point of contact, no admin spilling onto your team's plate.
We don't do tiered packages or lock-in retainers. The model is simple:
To scope the campaign, source the right creators, and get the partnership live.
On the revenue we drive, so we only earn properly when you do. Skin in the game, not a flat monthly regardless of results.
Everything is agreed up-front and locked into a legally binding agreement, so you know exactly what will be delivered and we're held to it. You're not stuck on a monthly retainer - you can come out any time you need to.
No. Anyone who does is lying or about to disappoint you. We guarantee deliverables: the creators we activate, the content that goes live, the reporting you receive. And we report transparently on the performance those deliverables drive. The combination of clear outputs and honest reporting is what makes the relationship work.
Creators with genuinely engaged audiences - we're not chasing the Cristianos or the Kylians. The minimum bar is around 5k followers and upwards, with engagement being what we actually care about. We vet on engagement rate, audience fit, and brand safety. We don't chase follower counts.
We handle creator payments end to end. Brands pay us, we pay creators. No admin lands on your finance team. Clean, on time, no chasing.
We're a UAE-registered business with active operations in the UK. We work with software companies globally. Most of our current focus is UK and GCC, but the model travels.
None beyond the campaign you sign for. We don't lock you into long retainers. We'd rather earn the next engagement on the back of the last one.
Deliverables first: what was produced, posted, and reached. Performance second: sign-ups, sales, audience growth, depending on your goal. Reporting in plain English, including what isn't working and what we'd change.